PRIVACY POLICY

Introduction

This Privacy Policy describes the types of personal information collected by upwardtumblers and its parent companies, subsidiaries, and affiliates (collectively, “upwardtumblers,” “we,” “us,” or “our”), and how we collect, use, disclose, protect, and retain such information through websites that link to this Policy, our social media pages on third-party platforms, emails, text messages, mail, and any offline business interactions you have with us (collectively, the “Services”).

This Policy also explains your privacy choices and rights and how you can exercise them. A summary of our information practices can be found in Table 1 at the end of this Policy.

By accessing or using our Services, you acknowledge this Privacy Policy and agree to the collection, use, disclosure, and processing of your personal information as described herein, unless we are required to obtain your consent by other means.

Notice of Collection

The following four (4) sections serve as notice of collection under applicable U.S. privacy laws, including the California Consumer Privacy Act (“CCPA”).

Personal Information We Collect

upwardtumblers collects and processes various types of information that identify, relate to, describe, or could reasonably be linked to you (“Personal Information”). This includes information we collect directly from you, automatically through technology, from other sources, and information we infer from other Personal Information.

In the past twelve (12) months, we have collected the following categories of Personal Information. Not all categories apply to every individual.

Identifiers such as first name, last name, customer number, unique personal identifiers, or similar identifiers
Demographic information such as age range, gender, and estimated income
Contact information such as billing address, shipping address, email address, and phone number
Commercial or transaction data such as order details, amounts charged, payment methods, products considered, purchased, returned, exchanged, or registered, wish list data, and membership in discount programs
Device and network data such as IP address, login data, browser type and version, internet connection, time zone settings, location data, browser plug-ins, operating system, platform, logs, and other technical data
Usage data such as dates and times of website visits, click activity, browsing history, and traffic data
Account data such as account credentials, account creation date, and last login date
Behavioral and preference data inferred from your orders, browsing behavior, feedback, surveys, and preferences
Marketing and communication preferences such as email, SMS, push notification, or mail preferences
User-generated content including reviews, comments, emails, chats, calls, and social media interactions
Audio, electronic, visual, or similar data such as CCTV footage, uploaded images for customization, customer service calls, and in-store analytics
Inferences drawn from any of the above
Professional or employment-related information
Sensitive personal information (in limited circumstances)

Business Contacts, Vendors, and Contractors

We collect limited Personal Information from business contacts, vendors, and contractors, including names, titles, phone numbers, and email addresses to manage business relationships.

Ambassadors

We collect Personal Information from ambassadors to administer ambassador programs, including contact details, user-generated content, and professional information, and only disclose such data with prior consent.

Sensitive Personal Information

We do not knowingly collect sensitive personal information except in limited legal circumstances. We do not sell or share sensitive personal information and do not use it to infer characteristics.

Use of Personal Information

We and our service providers use Personal Information to:

Operate and maintain our Services
Fulfill orders and process returns or exchanges
Provide customer support
Communicate with you
Share reviews and user content
Manage accounts
Send marketing communications
Administer promotions and contests
Analyze trends and preferences
Personalize content and recommendations
Prevent fraud and protect security
Achieve business objectives
Comply with legal obligations
Manage business relationships

We may aggregate or anonymize Personal Information for lawful purposes.

Disclosure of Personal Information

We may disclose Personal Information for business purposes to service providers, affiliates, advisors, marketing partners, analytics providers, advertising partners, business partners, and legal authorities as permitted by law.

Public disclosures may occur if you voluntarily post Personal Information in public forums.

Targeted Advertising and Sale/Sharing of Personal Information

We do not sell Personal Information for monetary consideration. Certain data sharing activities may be considered “sales” or “sharing” under state privacy laws.

You may opt out of targeted advertising or sale/sharing through our privacy controls, cookie management tools, or recognized opt-out signals such as Global Privacy Control (GPC).

Retention of Personal Information

We retain Personal Information only as long as necessary to fulfill the purposes described in this Policy or as required by law. When no longer needed, data is deleted, anonymized, or aggregated.

Sources of Personal Information

We collect Personal Information directly from you, automatically through technology, from third parties, and through inferences based on collected data.

Security

We implement reasonable administrative, technical, and physical safeguards to protect Personal Information. No system is completely secure.

Your Choices and Legal Rights

You may opt out of marketing communications, manage cookie preferences, close your account, and exercise rights under applicable U.S. state privacy laws, including access, deletion, correction, portability, and opt-out rights.

U.S. State Privacy Rights

Residents of certain U.S. states may submit requests through our privacy request form or toll-free number. Appeals may be submitted where applicable.

Non-Discrimination

We do not discriminate or retaliate against individuals for exercising privacy rights.

Third-Party Services

This Policy does not apply to third-party websites, payment processors, resale platforms, or other external services governed by their own privacy policies.

Children’s Privacy

Our Services are not directed to individuals under 18 years of age. We do not knowingly collect Personal Information from minors.

Financial Incentives

We may offer voluntary loyalty programs or discounts that constitute financial incentives under certain privacy laws. Participation is optional and subject to disclosed terms.

Updates to This Policy

Any updates will be reflected by the “Last Updated” date and become effective upon posting.